Ever wondered how a single website can be viewed by different people using different browsers over a wide array of devices with various screen sizes? Well, this has been made possible with the utilization of responsive web design concept. It is a genius technique whereby the system detects users’ screen size to determine the quality and size of the content to be displayed. A properly crafted responsive web design will enable a user to have an optimized browsing experience as it creates a flexible environment for display.
The current trend points to a greater migration by people into the use of mobile devices such as tablets and smartphones. To ensure a seamless experience, web designers have only been left with the option of perfecting on responsive web design. Below are even greater reasons as to the distinct audience shift to responsive web design:
● Increased sales and conversion rates
Businesses used to suffer greatly as the previous technologies redirected users to a different location in order to access content. However, with the use of CSS (Standardized Style sheets) on all devices, there is a unified approach to design which provides for a consistent look and feel. This translates to positive conversion rates as people will have similar navigation tools across all devices. Barriers presented by use of multiple sites such as performance and functionality are eradicated from the system.
● Reach to expansive audiences
The truth of the matter is that the ever increasing mobile devices in the market are the main driving force behind this technology. The internet has seen much greater content use via these devices and proliferation of applications on the web which warrants for a single website across all devices. Statistics show that tablet sales will soon surpass 100 million units which implies that online content has to be fully optimized if the expansive audiences have to be reached. Currently, a lot of entertainment websites have close to 40% of their traffic emanating from mobile devices. If they fail to utilize responsive web design, then they risk being edged out.
● Consolidates data
In this context, data refers to statistics of users that visit your site. You do not need to undergo the tedious process of tracking user journeys, funnels, conversion paths and redirection between your websites. For instance, Google analytics can now monitor all activities on multiple devices and provide an accurate report. When such a report is condensed into a single file, management of large, complex data becomes an easy task.
● Saves you on time and cost
In the traditional approach, a standalone mobile site was compulsory in order to capture traffic on mobile devices. Luckily, use of responsive web design has not only helped save time which would have otherwise been lost in developing mobiles sites but also saves money as well. Further, with the use of a single site, management of content becomes easier. One administrative interface can be employed and optimized while utilizing workflow tools and layout to manage templates across all devices.
● Search engine visibility
With one website, businesses and other entities will focus on maintaining their website and managing all their links singly. Thus, a Search Engine Optimization (SEO) strategy will be well coordinated and consolidated such that a successful campaign can be realized. In SEO, content is king, therefore the lesser your content, the better you chances of ranking better. Therefore, it only makes sense to have one website that is fully optimized as opposed to duplication of content on several websites.
● Enhances offline browsing experience
HTML5 has offline browsing capabilities that can be accessed on the go. Tablets and smartphones that support this platform will be of immense benefit to its users. Website content and email newsletters can conveniently be saved for later access now that they are increasingly becoming consumed in places that lack an internet connection or where people are constantly on the move.
Responsive web design is here to stay. Regardless of whether your website is up and running for personal use or for business purposes, you have to incorporate this technology to keep abreast with the current trend. The upsurge in demand for internet on mobile devices and media-rich apps signifies several implications which must be addressed. Some examples of issues arising are development and maintenance costs, conversion rates and the search engine visibility. With a unified approach that harmoniously intertwines functionality within the three issues, all stakeholders will be satisfied.